Increase Revenue by
30% Using the Four
People Personality
Style System!
Are you ready to turn any struggling team members into top performers with a simple, yet highly effective, approach that solves the root of the issue?
And, do it without just another cookie-cutter or fear-based tactics?
Without having to go to the boss with yet another change in strategy that will eat up a lot of your budget?
Feeling the pressures
of meeting your
numbers?
Finally say goodbye to missed goals and high turnover!
Sales leaders are often stressed by the challenges they face.
Does any of this sound familiar?
Exhausted from watching team members walk out the door after you've invested hours and thousands into their training, only to have to start all over again?
Frustrated by the painfully slow sales cycles that drag on with endless back-and-forth, ultimately ending in rejection and lost opportunities?
Disheartened because no amount of sales training seems to elevate your average reps to the win rates of top performers?
USING AND MASTERING
PERSONALITY STYLES, ONE
CLIENT WENT FROM
$35 TO $100 MILLION IN
REVENUE
More one-size-fits-all solutions will only perpetuate the cycle of disappointment.
Generic methods only succeed with a handful of your reps and a small segment of buyers.
Teaching more outdated skills and tactics, and trying to shape each sales rep into an unrealistic ideal of your top performers will only
lead to the exact thing you are training to avoid, high turnover rates and lost business!
The solution is simple! When you understand how to say things in a way that individuals need to hear, you
develop natural trust and influence without even trying!
That's exactly why I developed the Personality Centric Sales Framework, so every member of your sales
team can identify the prospect's Personality Style within minutes, quickly establishing rapport and
communicating precisely how they need to hear to understand your value proposition and buy.
Not only does this immediately dissolve the need for lengthy back and forth, but creates loyal life-long
customers who feel their needs are understood and taken care of by your business!
You don't have to know your prospect, be a Psychologist, or require everyone you meet to do a personality
assessment to be able to use this tool.
Want to know how?
It features four pillars:
The Four People Personality Style Assessment
Relationship Selling
Individual Centered Leadership
Relationship & Science Integration
By using this process, you will:
Increase new business
Shorten your sales cycle
Reduce turnover
Increase your win rate
Imagine how these results could transform your department, build confidence, expand your influence, and
enhance everyone’s career.
I have used this exact process quite successfully myself for years, and my clients have shared powerful
and positive results when they work with me. One recent client has increased top line revenue by 25% in
the past five years - all while living through widespread shutdowns in the country.
Introducing...
PERSONALITY CENTRIC SELLING
Now imagine going to your manager to share some good news:
In just the last 45 days your closing ratio has improved dramatically.
Two sales people who were on the bubble have improved their pipeline of probable sales by 25%.
The new person you hired has already booked 10 meaningful appointments.
And your #1 seller has just closed a deal she's been working on for two years, and at double her original projection.
How did this happen?
Because you and your team focused on how your prospects and clients buy instead of spending time on the latest sales gimmick.
They used the Four People Personality Styles to understand exactly how to talk to them in a way that they respond to and that builds trust.
Here are the benefits you'll gain with Personality Centric Selling:
- A collaborative team who works together, understands each other, and works as a team to meet their goals and objectives.
- A team who is engaged, who understands the vision, and who, in turn, feels appreciated and supported.
- Sellers who are building long-term relationships with their prospects and clients because they listen to them, and truly understand their needs.
- Team members who are solution-oriented, working to make their team stronger so they can better serve their clients' needs.
The Four People Personality Style Process is the best kept secret that unlocks a new dimension that isn't currently used in sales, because...
IT’S NOT HOW YOU SELL, IT’S HOW
& WHY THEY BUY!
Unlike other programs, we focus on how your market buys, working to genuinely understand their needs, patterns, and beliefs.
Because when you do it our way you can finally experience the kind of sales impact you dream of.
We have built a process that will not only revolutionize your leadership and business outcomes, but the entire sales profession.
Clients Rave About Working with Stu!
"Without doubt, Stu Schlackman is one of the most informative and inspiring instructors available today. Altogether with his Personality Assessment, the Sales Leadership and Relationship Building sessions delivered for our clients were well structured with relevant exercises. I would strongly recommend Stu’s training workshops to help improve leadership abilities and management skills."
Michael McGowan | Founder & President, The McGowan Team
“Stu’s perspective on personality and its role in how people process information and make decisions has helped our sales team have more profound impact on their audience in a way we were not equipped to do before. Half the battle in sales is connecting in a meaningful way and building trust. Stu presents a master workshop on doing just that! Not only has this affected our customer relationships, but we have developed stronger team chemistry by knowing what makes each other tick. For anyone looking for a practical way to better connect with prospects, clients, and coworkers, I highly recommend Stu’s personality tool and training.”
Kevin Cree | Vice President of Sales for Institutional Investors, RealPage, Inc.
"Stu’s unique personality assessment is easy and fun, and helps teams understand the unique strengths that they and their colleagues bring to the table. His program has helped our associates to improve communication and collaboration with one another, harness the power of their own preferred working styles, and appreciate the ways in which diverse personality types serve to strengthen our organization. I highly recommend Stu’s approach, as it continues to create a lasting positive impact on our career development efforts as well as our company as a whole."
Kerry Hrenko | Vice President, Career Development, Avenue5 Residential
Module Curriculum Overview
Foundation Module
The Relationship Selling Secret
Exploring personality in the world of sales
This module is about being aware of your personality style and how it relates to leadership and sales.
This program will give you a new awareness as it relates to relationship selling. In the end, you will understand how to better connect with other personality styles.
Understanding personality will give you more insight to others. And it will allow you to better relate to others from their perspective.
The result is an increase in new business, an improved win rate, increased revenue and reduce sales turnover. You will be able to assess your sales opportunities more accurately by being aware of your salespeople’s style as well as your customers.
What You'll Achieve with This Module:
- Understand your style and how it impacts your leading and selling.
- Understand the role of emotional intelligence and how it can be improved by understanding your personality style.
- The top 6 business skills and how you can improve your emotional intelligence.
Module 01
Understanding the Four People Personality Styles
This module addresses what each personality values, how the make decisions, how they view risk, what motivates them, and how they communicate.
This module is about how each personality has unique characteristics for interaction with others.
At the end, you will have a better understanding of how to interact with each personality style and it will allow you to better connect with each personality style from their perspective without having to any longer experience controversy and frustration without knowing why.
By understanding each personality styles values, decision making style, view of risk, motivations, and communication style you will better connect.
What You'll Achieve with This Module:
- Position value from their perspective.
- Understand when to ask for commitment and when not to.
- Know if they will take risk.
- What motivates them to action.
- How to better connect by communicating from their perspective.
Module 02
Understanding the Four People Personality
Styles
The unique characteristics of the four personality styles
This module is about how each personality style sees life from their perspective and what’s important to them.
At the end, you will have a better understanding of how to relate to each style and it will allow you to build stronger relationships with your salespeople and customers without having to any longer guess what’s important to your salespeople or your customers.
What You'll Achieve with This Module:
- Understand the characteristics of each style to better connect.
- Be aware of what causes conflict so you can better manage the issues.
- Awareness of the differences between each style to adjust accordingly.
- Their view of rules so you can manage expectations.
Module 03
How Leaders Can Identify & Connect with the Four People Personality Styles
How to adjust to the personality styles of your team members
This module is about understanding the characteristics of your team members and how to better connect.
At the end, you will have greater trust, loyalty, and better team performance and it will allow you to invest more in your salespeople to increase their success without having to change team members as often and gain more customer loyalty.
What You'll Achieve with This Module:
- Improve connecting & relating to each member.
- Better connect by knowing their communication style.
- Understand each style’s motivation to improve performance.
- Know how to empathize with each style to build stronger relationships.
Module 04
Understanding the Strengths and Weaknesses of each Personality Style
The strengths & weaknesses of each style and how it relates to the brain and managing objections
This module is about maximizing success by being aware of each style's strengths and weaknesses.
At the end, you will be able to leverage individuals' strengths and help them reduce their weaknesses and it will allow you to be more open and supportive knowing their style’s needs without having to second guess team member frustrations and manage expectations.
What You'll Achieve with This Module:
- Leverage team member strengths for increased performance.
- Minimize weaknesses to improve productivity.
- Left/Right brain characteristics for more insight.
- Better manage objections when they arise.
Module 05
Effective Selling to each Personality
Style
How each personality style sells and how they buy
This module is about understanding how each of the styles sell, and how they buy.
At the end, you will be able to relate to the customer from their perspective.
And it will allow you to give the customer what’s most important to them based on their style.
Without having to any longer experience the resistance that might be caused be your style being different from the customer’s.
What You'll Achieve with This Module:
- Build strong trust-based relationships.
- Better connect with each style from their perspective.
- Close more business based on the right sales strategy.
- Close in the right way with each style to move the sale forward.
Module 06
How to Use Personality Styles to be a Better Sales Coach
How to improve your sales coaching by utilizing the styles of the four personality styles
This module is about better connecting with your salespeople by adjusting to their personality styles.
At the end, you will have a better understanding of your salespeople’s needs and how you can best help them and it will allow you to gain the trust and loyalty of your salespeople for the long term. Effective coaching will help prevent turnover and a lack of engagement by your team members.
What You'll Achieve with This Module:
- Become a more effective sales coach.
- Improved sales performance.
- Improve managing and mitigating conflict.
- Better connection and interaction with your salespeople.
- Improved coaching skills for greater team performance.
Module 07
Implementing Personality Style Strategies for Success
Implementing Personality Centric Selling for coaching and sales success
This module is about implementing the program for improved coaching and sales.
At the end, you will be successful at using personalities to improve coaching and sales performance and it will allow you to invest in your sales team’s future for growth without having to any longer experience shifting salespeople around to different customers, keeping sales facing more consistent.
What You'll Achieve with This Module:
- Improved sales performance.
- Successful implementation of the program.
- Make informed decisions and adjustments based on the results of the metrics.
- Sellers see their performance review as a benefit and a roadmap to success.
- A heightened awareness of each style’s characteristics.
The Personality Centric Selling Online Course should cost thousands based on the years of sales success that went into designing this course. But I want to make the magic of Personality Styles accessible to all teams, even those with a small budget.
Many clients hire me to work with them 1:1, offering ongoing coaching, training, and sales rep support. And they spend $1000s per month for that level of hands-on guidance. Because you’re one of the charter members of my Personality Centric Selling community, you can register for a fraction of those fees. And, for a small premium, you can invest in the VIP Package that includes working directly with me LIVE!
Act now and supercharge your sales game with the Personality Centric Selling Online Course!
📓 8 Modules
👨🏫 35 Lessons
📽️ Over 200 minutes of in-depth Video Training!
📖 50+ Page Personality Centric Selling Workbook with Activities, Quizzes, and Resources.
The Actual Value
Huge Value! 8 Modules. 35 Lessons. Over 200 Minutes of Training.
Invest in a surefire strategy to skyrocket your sales, cut down on turnover, boost your average sales figures, and skyrocket your win rate.
Don't miss out on this opportunity. Act fast and purchase this transformational course now!
Premium Offer at a Very Special Price
Add Personalized Coaching for even Faster & Better Results
Standard Package
$97
Standard Package Benefits
Pay Upfront: One Single Payment of $97 only!
Full Access to All Course Materials
Exclusive Access to Live Q&A Sessions
Certificate of Completion Upon Finishing
Ongoing Support and Updates
A use license for up to 3 team members/users
Don't miss out on this incredible transformational course!
Secure Your Place Before It’s Too Late
VIP Package Unlocks Big Bonuses
Exciting Bonus!
The VIP Package offers 1:1 coaching before and after the Course.
When you buy the VIP Package you’ll get hands-on help with engaging your team in the process, then after the course, you’ll get help creating strategies to make sure that the learning is used and you get the results promised.
No more “buy it and forget it” – Stu will help you make sure that the results more than justify the investment.
With the rapidly changing world of business, knowing how your clients buy can be the difference between hitting stretch goals, and barely limping along. Use this secret weapon to maximize your ROI!
No Risk. All Reward
Guarantee!
Our Commitment to You
You can use the Online Course at any time. If after using the Course for 90 days, you do not see any improvement in your sales metrics, we will be glad to refund your investment - because our goal is your sales success!
Just show us that you truly did use the program and didn’t get good results. That’s all!
I’m Stu Schlackman –
The Relationship Selling Expert
My passion is training salespeople to take their success to the next level. I realized that all the personality tools that are in the market have not addressed many of the interactions that take place in selling. I decided to develop my own personality tool that is color-coded and easy to put into use when selling to clients and leading a sales team. I’ve built an entire program around the interactions taking place around value, decision making, managing objections, motivation and communicating with personality styles that are different from yours.
I started my career as a mechanical engineer and after 8 years, I realized that I wasn’t being fulfilled. A good friend of mine who I ended up working for later convinced me that I needed to be in sales. I changed my career and have been in sales now for 40 years, which included 10 years of sales leadership and 5 years of sales training before I decided to start my own company in 2004.
I have worked with major companies such as AT&T, HP, Avnet Computer, TikTok, and other world class companies that were looking to take their sales teams to greater success.
I created my program out of the passion to deliver skills training that does not exist in the market. This program is unique and has had outstanding success in helping sales leaders and salespeople adjust their style to that of the client.
And what makes this program even more unique is that it focuses on how clients buy – not on how people sell. That’s what I’m passionate about.
My main goal is sales leadership and sales success by helping teams win more new business, increase revenue, obtain a higher win rate, and most of all reduce sales turnover.
I care about helping companies improve their sales through my proven program. My goal is
your success!
It’s rewarding when I see a big improvement in the success of sales organizations. I believe
that the results rule.
THIS PROGRAM IS FOR YOU IF YOU ARE:
- New to sales leadership.
- Seasoned sales leaders and salespeople who aspire to leadership.
- Sales leaders who are looking to improve the performance of their salespeople.
- Salespeople to improve their individual performance and successfully meet their sales targets.
- Sales teams that are looking to bring their performance level to new heights.
THIS PROGRAM IS NOT RECOMMENDED FOR:
- Those who resist change.
- Those who don’t believe that sales skills training can make a difference in their results.
- Sales leaders who are fine with their sales team's performance.
- Salespeople that think they don’t need to improve their performance.
The Power of Your Choice
The cost of iInvesting in this program is just a small percentage of the potential revenue that can be generated by understanding how to lead and sell to the four Personality Styles, based on how they buy.
This investment will increase sales revenue, new business, a higher win rate, and a shorter sales cycle.
Not investing can cause you to miss out on the potential revenue gains when adopting the new skills that this program offers.
You can see results from this program in as little as 45 days and will continue paying dividends for years to come.
Frequently Asked Questions
Why will personality styles improve sales?
It will add a new dimension to selling that will help you better connect with clients, especially those that have been problems in the past.
Will it address handling customer objections?
Yes. You will be able to anticipate and address the client’s objections from the buyer’s point of view and not your own to alleviate the objection.
How can this program help me achieve my sales quota?
It will help you spend time with the right clients who will decide to do business with you. It will shorten the sales cycle and help you build a pipeline with the right clients.
How does the program improve other sales skills like listening, presenting, and negotiating?
When you add the dimension of personality styles to your skill set, it helps you to better manage the client's expectations. Using these skills effectively requires better listening, as you focus on them, their needs and how they negotiate.
Personality Centric Selling Online Course
Leveraging Personality Styles for Sales Success
Our goal is for you to overachieve your sales quota on a consistent basis quarter after quarter.
Here is what you will receive:
◦ Tools to better communicate with the four personality styles.
◦ Understand how to better coach your salespeople as a leader.
◦ Better meet the needs of the customer based on their personality style.
◦ Build long-term relationships based on trust and value.
Standard Package Offer: $97 only!
Or you can invest in our VIP Package which include 2 ½ hours of coaching, skill cards, articles, and links to relevant videos.
For further questions or help with your purchase please an email to [email protected].
DISCLAIMER
Every effort has been made to accurately represent this offer. If you find any discrepancies in the offer and what you receive, please bring them to Stu's attention for a remedy. Send an email to [email protected].